When designing a feng shui website there are many things to consider in order to be consistent with your business. If you are selling feng shui items, you want to be at the top of the competition and the preferred source from the online shoppers. Some of the things you can do include having excellent content, use space, and have excellent customer service.
One of the most important factors on the web today is the content. Content includes every word on your site. If you are selling indoor fountains, you don’t want to have content on your site irrelevant to the fountains. If you go off on a tangent telling a story about the time your uncle filled out his USCIS forms online for his Green Card, people looking for a citizenship application might be finding your site. Content brings the appropriate customers by tagging keywords for the search engines. Always carefully research your keywords and use them properly to bring the right customers to your business. Also, never copy content and ensure that the body of your content is true and accurate. Inaccurate content can make you look bad as a business and cause you to lose trust with the customers and credibility.
Space is a big factor for a website many businesses don’t understand. As an expert in feng shui, you would know that space is important in a home and it is on your site too. White space is important because it is pleasing to the eyes. As content is important to a site, too much of it can cause you to lose business. If you have a lot of information you want to share with the customers, create a file for download so the customers can read it later. Don’t fill your pages with tons of information or it will be irritating. Most people shopping on the web are not looking for a book to read on website pages. If they have to filter through pages and pages of reading, they will find a new online store to shop.
Excellent customer service still rings true for an online business. The concept is the same but the service provided is no longer in person. Being responsive is the number one factor of customer service. You must be available and respond immediately when a customer sends an email or has a question about the products. The best way to minimize random questions is to create a frequently asked questions page with as much information as possible. This way, customers will refer to this page before they move forward with contacting you.
A feng shui website is a good idea if you are in the business and sell products focusing on this. Many of the things you can do to be successful with your site include providing the right content to attract appropriate customers, use plenty of whitespace and let your customers know you care by being responsive. You can be very successful if you plan your site carefully and take care of your customers.
Posted on September 8th, 2011 by Susan Palmer
Filed under: Feng Shui
